Building Revenue Generating Marketing Machines that Produce
Scalable & Predictable Results
Analytics, Marketing Automation, CRM, SEM, Conversion Optimization, Email Marketing, Remarketing, Campaign Mgmt
SEO, PPC, Blog, Video, Podcast, Social Media, Opt-in Email, Press, Value-add Content, Community, LP Optimization
Telemarketing, List Acquisition, Print, Direct Mail, TV, Radio, Trade Shows, Social Media Advertising, Banner Display
Sales & Marketing Alignment, Pipeline Mgmt, Budgets, Process Optimization, MarTech Integration, Data Analytics
WHAT I KNOW, I LEARNED IN THE TRENCHES
Over the last 10 years I have worked with 100’s of Sales and Marketing teams, from Local SMB to Fortune 1000 Enterprises located the Silicon Valley.
Very early on, I realized that a successful Marketing Campaign required much more than simply generate leads and handing them off to sales.
Beyond the obvious need for product market fit, a professional looking website with 3rd party validation and content of value; you need to build a foundation on process, tools, and accountability; and above all you need to align Sales and Marketing .
“Once your team is unified, implement enforceable Lead Management processes and closed loop reporting. Sync your messaging across all mediums, and integrate your technology platforms (including CRM, Marketing Automation and CMS).
This foundation building, holistic approach is often referred to as Marketing Operations; and when executed properly, can accelerate sustainable and predictable growth.”