The Power of Marketing Technology

Marketing is Now a Technical Discipline

Marketing Technology (often referred to as Martech) is essentially any piece of technology used by marketers to expand their customer reach or brand. I list Martech as one of our “Accelerators” because I believe that technology is now a marketing discipline. So rather than just adopting technology, I embrace it; and are always looking to technology to help us reach out marketing goals as quickly and as cost effectively as possible.

To help explain how vast the Marketing Technology landscape really is I will lean on the work of the thought leaders in this space, ChiefMartec. According to ChiefMarTec.com I have six basic categories of Marketing Technology:

1. Advertising and Promotion

  • Mobile Marketing
  • Display & Programmatic Advertising
  • Search & Social Advertising
  • Video Advertising

2. Content and Experience

  • Mobile Apps
  • Video Marketing
  • Interactive Content
  • Email Marketing
  • Content Marketing
  • Optimization, Personalization & Testing
  • SEO
  • Marketing Automation & Campaign / Lead Management
  • CMS & Web Experience Management

3. Social Relationships

  • Call Analytics & Management
  • ABM
  • Events, Meetings, & Webinars
  • Social Media Marketing & Monitoring
  • Advocacy, Loyalty & Referrals
  • Influencers
  • Feedback & Chat
  • Community Reviews
  • Experience Service and Success
  • CRM

4. Commerce & Sales

  • Retail and Proximity Marketing
  • Channel, Partner & Local Marketing
  • Sales Automation, Enablement & Intelligence
  • Affiliate Marketing & Management
  • E-commerce Marketing
  • E-commerce Platforms & Carts

5. Data

  • Audience / Market Data & Data Enhancement
  • Marketing Analytics, Performance & Attribution
  • Mobile & Web Analytics
  • Dashboards & Data Visualization
  • Business/Customer Intelligence & Data Science
  • iPaas, Cloud / Data Integration & Tag Management
  • DMP
  • Predictive Analytics
  • Customer Data Platforms

6. Management

  • Talent Management
  • Product Management
  • Budgeting & Finance
  • Collaboration
  • Projects & Workflow
  • Agile & Lean Management
  • Vendor Analysis

See the data behind this Marketing Technology Landscape here

The Digital Gorilla does not specialize in, or even offer support for everything listed above; but I can help you navigate through this maze of solutions, so you can focus on those technologies that will help you realize accelerated, sustainable growth.

Get Started